Cultural Routes of Switzerland – a new value in the landscape of Swiss tourism
The wide variety of the country's man-made landscapes is an important plus for Swiss tourism. More and more holiday makers from home and abroad are discovering the advantages of active holidays in Switzerland, getting close to nature and enjoying the country's wealth of historical, cultural and scenic attractions.
The Cultural Routes of Switzerland programme opens up new possibilities for the sustainable use of this potential, in a way that benefits everyone involved. It creates an attractive tourist product, bringing together in a regional and national framework different providers in the areas of tourism, culture and agriculture. It thus meets a need currently felt by all sides, and in addition helps to preserve historic transport routes: a programme where everyone is a winner!
In nine of the Via routes and five of the ViaRegio routes, Cultural Routes of Switzerland is also part of SwitzerlandMobility, the national network for non-motorized traffic.